SAN FRANCISCO — “Authenticity” in the gaming sphere is both a simple and profoundly complex topic, representing the connection between the ideas, people, and brands being presented in games and the people playing them. In a talk at GamesBeat 2015 yesterday called “Why authenticity is gaming’s north star,” speakers Greg Vederman of Twitch and Matt […]
Why authenticity is one of the most important parts of game marketing
Venture Beat - 13 Oct 2015 20:50
SAN FRANCISCO — “Authenticity” in the gaming sphere is both a simple and profoundly complex topic, representing the connection between the ideas, people, and brands being presented in games and the people playing them. In a talk at GamesBeat 2015 yesterday called “Why authenticity is gaming’s north star,” speakers Greg Vederman of Twitch and Matt […]
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